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Research papers

Meta consumption

This reference to Credit Mutuel's Assises has allowed us to grasp at what point the meta-consumer was central, at the heart of the banking debate, of values, of the organisation and of strategy. This notion is not an alibi for the communicator but...

Catalogue: ESOMAR/EFMA Seminar 1996: Consumer Trends In Banking And Insurance
Authors: M. Nussenbaum, A. Souvayre, Catherine Becker
Company: SORGEM IMR
May 1, 1996
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Citation

Nussenbaum, Souvayre and Becker (1996a, May 01). Meta consumption . ANA - ESOMAR. Retrieved May 07, 2024, from


https://ana.esomar.org/documents/meta-consumption-